MARKETING
is the process of identifying customer needs and determining how best to meet those needs.
In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.
is the process of identifying customer needs and determining how best to meet those needs.
In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.
All the content below can be downloaded for free. There is a video on how to DIY, and how to market yourself as an individual dentist. We can't as an individual place an advert on SKY tv as an online orthodontic service, but we can all help one another as a trusted resource, and we need marketing to help ourselves and the public.
This is an explanation on how and why we carry out toothbrushing.
All videos are to educate the public, not the profession
All videos are to educate the public, not the profession
Show your patients how to use interdental brushes and remind them every six months.
Or discuss with them and set the App reminder for every week or month.
Or discuss with them and set the App reminder for every week or month.
This is one on disclosing. Do you sell or give away disclosing tablets?
Give the parents some disclosing tablets and sent a video link on how to use them
Give the parents some disclosing tablets and sent a video link on how to use them
We don't all have time to explain the BPE, the video does it for you.
It's better if your patients have downloaded the teeth4life App.
It's better if your patients have downloaded the teeth4life App.
This video is made through a Keynote (or powerpoint) presentation. To make your own, all the instructions are in the DIY video below.
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Above are a compilation of videos. To adjust them look at the video below, If you would like further details, or a tutorial on how to make the App work for you please contact me, and I'll add a selection of webinars.
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The videos are all animations. I first made reception videos using screenshots with texts added and highlighting areas as shown in the video. I downloaded them to a memory stick, and used a tv screen to play them on a loop.
This is a way to promote your sales, there are more videos on the teeth4life Youtube channel |
DIY- MAKE YOUR OWN VIDEOS ABOVE
AND MARKETING RESOURCES BELOW
AND MARKETING RESOURCES BELOW
While most companies may promote getting new clients, few focus on maintaining current ones.
It costs 10X as much to get new clients than retain existing ones, and for most potential clients, your current ones are the best through word of mouth. The business cards worked for us. On one side you add the details specific to your patient, and on the other your details and promotions. Use the old and the new.
For a link to the QR code press HERE
For a link to the business card press HERE
For a waiting room poster press HERE
It costs 10X as much to get new clients than retain existing ones, and for most potential clients, your current ones are the best through word of mouth. The business cards worked for us. On one side you add the details specific to your patient, and on the other your details and promotions. Use the old and the new.
For a link to the QR code press HERE
For a link to the business card press HERE
For a waiting room poster press HERE
There are four stages in promoting yourself. Only stage 3 isn't automated and takes less than a minute.
Of these, by far the most crucial stage is 3. Your patients trust your advice and are more likely the App if you personally recommend it. The physical interaction of giving your patients a card with your specific advice for them on your App helps with empathy, reducing complaints. Sending the email with the BPE helps prevent periodontal litigation. Motivated users who stay in the green effectively guarantee your treatment for longer, and motivated users will buy your procedures. You don't have to sell.
Complete your profile to highlight your specific interests, and add it to the email when appropriate.
- Add details of your App on the automated appointment reminder, include a video link with the online help at teeth4life.org.uk or the teeth4life YouTube channel with some age-appropriate advice.
- The reception area has your practice poster with a QR Code to download the App and videos promoting you and their health.
- As you take their BPE in the surgery, add it to your email template. Check they have received the email before they leave the room. You can also use business cards with their details on one side and your advertising on the other. Your practice software history may help against periodontal litigation.
- Set up an automated reminder video repeating the email above for a few weeks later if no follow-up appointment is made.
Of these, by far the most crucial stage is 3. Your patients trust your advice and are more likely the App if you personally recommend it. The physical interaction of giving your patients a card with your specific advice for them on your App helps with empathy, reducing complaints. Sending the email with the BPE helps prevent periodontal litigation. Motivated users who stay in the green effectively guarantee your treatment for longer, and motivated users will buy your procedures. You don't have to sell.
Complete your profile to highlight your specific interests, and add it to the email when appropriate.
Customer Retention Marketing vs. Customer Acquisition Marketing
Most dental marketing lectures I have attended advise on how it costs ten times as much to get a new patient as it costs to retain a current one. This article repeats the same advice but says five times which applies to most businesses. People rarely change dentists unless they move. And when it comes to finding a new dentist, they are more likely still to ask a friend or neighbour than a google review.